Blue Tulip Awards 2020 | Finals update

Today’s challenges and uncertainty impact us all, both personally and professionally. With the given circumstances and to ensure everyone’s well-being, we have decided that the Blue Tulip Awards 2020 Finals will take place on June 11 in a fully digital setup. More information will follow shortly. Stay tuned!


16:00 – 21:00

The Top 10 innovators per theme will gather on March 12 to participate in theme-specific Pitches. The innovators will get the chance to convince the jury members of their innovative concept, through conversations and Q&A sessions. After this, it is up to the jury to decide which five concepts deserve to move to the Finals.

What is the location of the Semifinals?

De Fabrique, Westkanaaldijk 7, 3542 DA, Utrecht.

How do I get to the event?

Should you wish to travel by car, you can make use of the parking facilities that are provided.

Should you wish to travel by public transportation, the nearest train station is ‘Maarssen‘. From there, take a 15-minute direct walk next to the canal to get to the location.

You can also make use of the shuttle buses that we have arranged to go back-and-forth continuously from ‘Maarssen’ station to DeFabrique. Shuttle buses will be located by the canal side of the 'Maarssen' train station.

What is the program schedule for the participating innovations?

The program schedule is the following:

  • 16:30 – 17:00 Registration Innovators
  • 17:00 – 17:10 Walk-in Theme Rooms
  • 17:10 – 17:15 Event Kick-off
  • 17:15 – 18:05 First Round Pitches
  • 18:05 – 18:20 Break
  • 18:20 – 19:10 Second Round Pitches
  • 19:10 – 20:30 Drinks & Goodbye
What will I experience during the Pitches?

The evening will consist of two rounds of pitches with a break in between. Each round contains three elements: video introduction (1 minute), Pitch (1 minute) and finally a Q&A with jury members (8 minutes). So, during each round, 5 concepts, one-by-one, have the opportunity to convince the Jury of their concept in 10 min. They first get the chance to show their video, followed by a 1 min Pitch. The concepts are then challenged by the Jury in a Q&A. In each round of pitches, one person per innovation can sit at the table, along with 4 other innovations from the same theme. The audience will consist of jury members as well as the remaining 5 innovations.

At what time am I expected at the event?

The walk-in and registration for innovators is from 16:30 till 17:00.

How do I get my ticket?

There are no tickets. By registering for the Semifinals, you are automatically added to the list of all the participants.

How should I prepare for the event?

You are required to submit a 45-second introduction video that adequately captures and explains your innovation. This video, along with your fellow innovators’ videos, will be shown at the start of the Pitches. Please send your video to your contact person by March 4. If the file is too large to attach in an email, you can use WeTransfer, for example, to share your video.

In addition to the video, prepare for a 1-minute pitch of your concept. Be ready to tell your innovation’s story concisely, while also grasping the interest and attention of your audience.

How will the Top 5 be selected?

Jury members will collectively decide which innovators will advance to the Finals and claim their position as part of the Top 5.

What is the dress code?

The dress code for the Blue Tulip Awards Semifinals is business casual. A cloak room is provided for your coats and bags.

What do I do if I am unable to attend the event in person?

Try to find a representative that can attend the Semifinals. If nobody can represent your company in the competition in person, virtual participation to the Semifinals will be possible. Exceptionally for the Semifinals event, participating online will not affect your qualification in the competition. More information about virtual participation will follow.

Will there be any precautions taken due to growing concerns over the coronavirus (COVID-19)?

We have made the following preparations within DeFabrique Event Location:

Various precautionary measures are taken, such as: hand sanitizer dispensers are placed in busy areas and toilets; tissues and tissue boxes will be placed in toilets, cloakrooms and buffets; additional disinfection of door handles, handrails, soap dispensers, taps, etc.; the hand washing protocol will be hung in the toilets.

In case of health difficulties (e.g., fever, cough, shortness of breath and breathing difficulties) visitors can contact the GGD.

We discourage all visitors from physical contact (e.g., shaking hands, kissing).