Roderick founded Noder Logistics to support logistics service providers in their digital transformation. Noder drives organizational change and innovation in order to move companies ahead of the fast changing logistics business arena.

Before Noder, Roderick founded Synple after a Supply Chain career within Unilever. Synple was a platform used by large road freight transportation companies to share each other’s spare capacity. Using Machine Learning loading space is matched, and orders can be exchanged digitally leading to more freight being transported using less trucks. 

Synple is the winner of Accenture Innovation Award 2017 in the Seamless Travel and Transport category.