Patrick van Hoof is the Global Director Digital Innovation at Arcadis and a member of the digital transformation leadership team. Throughout his 15-year career he has helped corporate & start-up clients develop visions, strategies, and lab initiatives – and has led cross-disciplinary teams in the definition, design and development of breakthrough products & experiences. 

He previously worked at Huge, IDEO, Walt Disney Studios & MIT, where he completed the MBA program and published on the future of human-computer interaction at the Media Lab. Prior to that, he co-founded a startup that developed new digital and physical consumer products, services and brands. Patrick also served as an innovation-related policy and investment adviser to senior government leaders and assisted in the development of startup ecosystems in the Netherlands, Estonia, China, and Tanzania. 

In addition to his MIT MBA, Patrick has a BSc & MSc in Business Science from the VU University Amsterdam, with an Industrial Design minor from the Eindhoven University of Technology.