Karlijn is Financial Services Industry Lead within Accenture’s Digital practice in The Netherlands. She is aiming to help her clients to develop and drive their digital transformation agenda. Based on her experience, a strong track record on the (digital) growth agenda of premium brands in primarily Financial Services, but also in other industries, with a focus on customer strategy and digital transformation (based upon previous experience in multichannel strategies and CRM), she is well aware of the challenges and opportunities in the changing digital world. She is passionate about helping organizations to grow, to become their better self and to be able to exist in this challenging (digital) world.