Hanneke Molema is senior consultant at TNO. Her focus is on innovations for Healthy Living, with a special interest in Lifestyle as Medicine and Personalized Digital Health. On behalf of TNO, Hanneke is member of the management team of the Dutch Innovation Center for Lifestyle Medicine NILG. The mission of NILG is to reduce the impact of lifestyle-related diseases by 50%, through a paradigm shift from tradition sick-care to health-cure where people are able to take control of their own health (and disease) in their own environment. NILG partners develop, substantiate and implement (science based) personalised lifestyle interventions for treatment of lifestyle-related diseases. Hanneke holds a PhD in Health Sciences (Maastricht University 2009) and has been working at TNO for 10 years.