More quality, less waste: it's Fenna's ambition to translate Michael Porter's ideas into concrete improvements in hospital care. As an internist hematologist, she first focused on helping the patient, but now she focuses on improving the system. She believes innovation, both medical-technological, organizational and social, is crucial: empathy and medical leadership are key words.

For Fenne, art is also an important source of inspiration. Through the foundation medicine art, they also bring innovative and interactive art to the room of the seriously ill patient in the hospital, see www.genees-kunst.com.