Real change only occurs where the impact of money is concerned. The problem of apathy, income inequality and talent retention is solved initially using cashback. How? By enabling brands and employers to include green categories in employee compensation and benefits packages. Discounts up to a certain limit are tax-free before being deducted at payroll. In our first production release, we level off the price differential between, for example, the cost of a cheap flight versus taking the Eurostar.