Pitch Perfect: Tips on how to deliver the best digital pitch

During an exclusive Scale Up academy last week, Pep Rosenfeld from Boom Chicago shared some of his tips on how to deliver a perfect pitch with the Blue Tulip Awards 2020 Finalists.

Sprinkled with humor, in true Boom Chicago fashion, the workshop aimed at helping this year’s Finalists adapt to the current circumstances while still bringing their A-game to the digital Finals. For those who missed the Pitch Perfect Scale Up Academy, those who need a refresher and those who just want to be inspired, here are Pep’s tips: 

An effective (digital) pitch

  • Keep it simple, short and sweet! This means really cutting down your message to its simplest form and “killing your darlings”.
  • Make it personal – start with an anecdote or start by getting a laugh to be entertaining and memorable.
  • Be energetic, confident and credible.
  • Make sure you have a reliable internet: That’s a wired connection if you have one.  And make sure to pause uploads and downloads.
  • Relate your pitch to the audience and focus on them.
  • Practice, practice, practice! Practice by recording and watching yourself so you know your punch lines and deliver them directly to camera.
  • Always include a call to action.

Be engaging

  • Use your emotions and vary your energy. Connect to your pitch and the audience will connect to you.
  • Know your best energy level, on a scale of 0 to 10 (hint: it’s at least your normal level plus one, and it’s closer to ten than you think!).
  • Control your (upper) body language.
  • Make eye contact with the camera! For that purpose, feel free to position your notes under the camera or stick a post-it or two next to the camera.
  • Don’t be scared to lean toward the camera to make a point.

Lighting and sound

  • Have a lamp aimed at you so your face is well lit and not full of shadows
  • Use a good mic. Best is external mic or webcam mic. Second best is high quality laptop mic. Third best is headset… but we all know that looks a little goofy.
  • If using a laptop, put it on a box or something so its camera sees you at eye level.

We can hardly wait to see this year’s Finalists apply these tips and finally crown the 2020 winners. Good luck to all our Finalists, and to the rest of you, we hope you enjoy and learn from the Finals. So, mark your agenda on June 11, join the live pitches and winner announcement at RTL Z! For more information, please visit our Finals-page.

Good luck at the Finals!


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